TBU Porto: Build a Business, Not Just a Blog

While building a successful blog and community is extremely important, don’t look at that as the end game.

In this presentation, we will discuss how to leverage your professional skills along with your brand profile into other business projects. Take your core competencies — those you carried with you into blogging and those you’ve honed while running your blog and social media channels — and position those skills as value-added to others.

Key Takeaways:

  • Understand the importance of short- and long-term planning and positioning, including thematic leadership.
  • How to take stock of the skills and brand you’ve developed with your blog and how to value and leverage these for other business opportunities.
  • How to approach potential clients with a consulting mindset to educate companies on the importance of these skillset and how they can benefit from working with you/your blog.
  • How to managing business vs. maintaining a blog, including determining your core competencies and opportunities to outsource.

Presented at Travel Bloggers Unite (TBU) Porto, September 7-9, 2012 at the session “How to Build a Business, Not just a Blog