How do you fit a thousand words on a business card?
This is the story of how we did it.
We had just finished giving several presentations in the United States about our journey around the world, and we were down to a few business cards each. Our friendly business card printer in Bangkok, Thailand wouldn’t do the trick this time. TBEX, a travel blogging conference in New York, was only a few days away. We needed a business card refresh and we were in a bind.
Enter Moo Cards. At the time, a temporary solution. Now, a permanent one.
From creation to lasting impression, this is the lifecycle, with a twist.
The Creation Process
Because Moo (an online printing service) allows you to select and crop up to 50 different (yes, 50!) images to appear on the backs of your cards, you can select a slew of photos that communicate different dimensions of your personal or professional story.
For us, creating our Moo business cards served as a walk down memory lane. The last four years of our life played out as we evaluated who we were, what we were doing and which images from our collection might best communicate it all.
We’ve created and used two types of business cards from Moo:
1) Mini Cards – half size and thinner card stock. Message: Cute, Convenient, Different (unless everyone else happens to be carrying them, as was the case at TBEX)
2) Business Cards – full-size, thicker card stock. Message: Creative, Professional.
With all your business card versions, it’s time to figure out who gets which one.
The Psychology: Who Gets What
When you have multiple versions of your business card to give, it alters the business card exchange process.
Before handing over a card, I attempt to determine which one is the right match for the person I am giving it to. This is where my observational skills come into play. The key question: which image will evoke the biggest reaction?
It’s a game of sorts.
The Moo Twist
Do you know the “Moo Twist”? This is the wrist action we use when we hand over our business cards. The idea: the person receiving it can see both sides and choose which side to connect to first.
For some, it’s the side with our business information: “Chief Storyteller. Oh, I like that.”
For others, it’s the image: “Ooh, beautiful. What’s going on there? Tell me about that photo.”
Either way, our cards provide an opening to share the back-story and connect it to who we are.
If, however, my inner psychologist fails and I’m stymied as to which card to give, I offer an option: “Which card would you like?” If the cards are in my hands, they crane their necks to see what’s on offer. And they always make a careful selection, as if it’s a gift.
This entire process satisfies me. I not only feel as though I’m giving a business card, I feel like I’m sharing a bit of myself.
The Lasting Impression: Worth Collecting
I recently handed one of my cards to a designer friend whose taste in all things design and decor I admire. She responded: “Where did you get these cards? I think I want them for my business.”
This was professional validation. It felt satisfying, as if our cards set us apart.
I also realize this is beginning to sound an awful lot like a commercial. It isn’t meant to. It’s just a good experience. And well, I hope, a good story.
Are Moo Cards Right For You?
When it comes to business cards, Moo Cards are by no means the lowest-cost option. So don’t expect 1000 cards for $10. But do expect people to be impressed and interested to know more about you and your work. That’s a successful business card — worth every bit the additional cost in our opinion.
What story does your business card tell about you? If you use Moo Cards, which side tells more about you?
Disclosure: Links to Moo Cards above include our affiliate code. If you use the links above and make a purchase, the price remains the same to you, but we earn a small commission. It’s crucial to note that we would not promote anything that we ourselves didn’t actually use — and have an excellent experience with.
Moo Cards ship from the United States or the UK.
This post had already been on our October editorial schedule. When we heard of this blogging competition, we figured why not move the publish date up a couple of weeks.