The USAID competitiveness program ‘Business Growth Initiative’ (BGI) has several high task orders, one of which includes to significantly enhance tourism development and growth potential prospects for the country of Kyrgyzstan. Under this mandate the program was extremely fortunate to have collaborated since late 2016 with Uncornered Market, and founding principals Dan Noll and Audrey Scott.
Dan and Audrey’s real-world industry expertise has been vital to achieving robust gains across selected destination stakeholders in a very compressed time-frame. Understanding consumer trends in global travel and adventure tourism, these two consultants successfully led beneficiary stakeholders to introduce over 20 new experiential tour offerings of relevance and interest to incoming travelers. This was no easy feat, and from early stages the assistance they offered was top notch – high level strategy and thought leadership, practical and actionable implementation in complement with local counterparts, and most importantly results orientation at every turn.
They have provided instrumental organizational capacity building and advisory support to newly established NGOs earmarked to serve as stewards of tourism development in four distinct geographic locations of the country. They have focused on ensuring effective management structures and mentored/coached each destination both now and for a sustainable future.
Uncornered Market is well known worldwide within the tourism sector as a positive change agent as pertains to destination marketing and branding. Within this role, Dan and Audrey set about to digitally position four distinct destinations with full website and content marketing strategies and implementation. Results have been nothing short of miraculous, particularly in the time-frames allotted for this given work. Supported destinations have seen upticks of upward of 50% additional incoming travelers, many of whom were not affiliated or cognizant of those locations prior to interventions. As well, as a result of their efforts in addition to USAID BGI, Kyrgyzstan is routinely being promoted as a ‘Top 10’ emerging destination of interest for adventure tourism in 2018.