Audrey Scott

Audrey Scott is co-founder of Uncornered Market, a tourism marketing consultancy that helps lesser-known but ambitious destinations and tour operators get discovered through positioning, marketing, and AI search visibility (AEO/GEO). A world traveler and storyteller at heart, driven by curiosity and a desire to connect, she has explored over 100 countries across two decades on the road with her co-founder and husband, Daniel Noll. More about Audrey on LinkedIn.

Next Up: New Zealand, When I Close My Eyes

by Audrey Scott

This is a story about faraway places and our relationship to the somewheres we dream of visiting. It's also about the fact that we fly to New Zealand next Monday.

Some places on our planet seem to lend themselves to the imagination, that is to the image of the mind, to putting eyes closed and attempting to place yourself somewhere you’ve never been. Think about it: there are endless beautiful places on Earth that evince all manner of beauty, but among them, there are a few special places whose reputation so precedes them.

One of those places: New Zealand.

Scotland’s Eilean Donan Castle

by Audrey Scott

If dreams really do come true, you could say that the Scottish Highland castle of Eilean Donan is proof.

Aye, the story — it goes something like this.

Nicaragua Vacation Refresh: Fourteen Memories

by Audrey Scott

Have you ever returned to a country and felt you were visiting for the first time, the experiences and locations so utterly different than before?

That was our recent visit to Nicaragua.

Travel and Your Values: The Power of Deliberate Spending

by Audrey Scott

A few dollars here, a few dollars there. Does how you spend your money when you travel really matter? Is it possible to align your travel approach and spending decisions with your values?

Amsterdam: For the Love of Street Art, Instagram Style

by Audrey Scott

Amsterdam. Romantic canals, medieval trading houses, coffee shops leaking smoke and offering contact highs. A red-light district with voluptuous — or maybe voluminous — women seated in oddly-lit windows, looking bored and listless and occasionally interested. Bicycles. Tulips. Van Gogh. Art museums.

But street art?

Terraced Vineyards of the Douro Valley, Portugal

by Audrey Scott

Up until our recent travels into the heart of port wine country, and despite countless glasses of the stuff under my belt, I was still tempted to consider port as a heavy drink that was quaffed by older British men with a cigar after a pot roast dinner.

Then we traveled deep into the Douro Valley in northern Portugal, the epicenter of port wine. And there, things opened up to me.

A Long Summer Weekend in Paris, The Instagram Way

by Audrey Scott

Have you ever come away from a long weekend visiting a city, your map torn in half and frayed along the way? That's good old-fashioned map wear and tear, a sign that you've gotten lost many times. Sometimes you get to your original destination, sometimes you don't. Maybe you've found something else along the way, some unexpected discoveries.

That's what makes the weekend, your weekend, interesting.

And so it was with our recent long weekend in Paris for my birthday at the end of August.

Japan’s Mount Fuji: Following the Path of Pilgrims

by Audrey Scott

This is a story about how sometimes it’s a good thing to take the long way, to miss the bus, and to find the shrine.

We Are All More Connected Than We Think

by Audrey Scott

This is a short story in the form of a touching email I received recently. It demonstrates how life sometimes comes full circle in odd and delightful ways.

When Dan and I recall all the unusual yet universal connections we've uncovered throughout our travels and life experiences, we often reflect on how “we're all more connected than we think.” However, each time we accept this maxim and settle comfortably into its implications, life surprises us once again in an odd, humbling and inspiring way.

The Fairy Chimneys of Kandovan, Iran

by Audrey Scott

The Kandovan fairy chimneys in northwestern Iran.

Upon hearing the news of the recent earthquakes near Tabriz in Northwest Iran, my mind went immediately to the time we spent in that region last November. This includes a day trip from Tabriz to the village of Kandovan where people live in fairy chimneys, caves made from volcanic ash deposited thousands of years ago.