Product Development

Connect. Create. Implement. Iterate.

We help travel brands, destinations and communities develop innovative and immersive tourism products and experiences. We do this by working with local stakeholders, capitalizing on strengths and appealing to independent and small group travelers and trade. We specialize in rapid product development, innovation, beta testing frameworks, packaging and marketing strategies, and market linkage.

In other words, take-to-market implementation. As an added benefit, our approach incorporates sustainable tourism and community-driven product development.

Working with us, you'll be surprised by what your team can achieve in so little time.



Featured Product Development Projects

Alay Regional Tourism Evaluation and Positioning

Regional Tourism Evaluation

Alay Region, Kyrgyzstan

Product evaluation and hands-on consultation to local community-based service providers in the Alay Region to improve delivery and promotion of existing and new trekking, adventure and cultural travel experiences. Funded by Helvetas.

Ecotourism Methodology Assessment

Ecotourism Product Development Methodology

Mediterranean (Europe, M. East, N. Africa)

Assessment and documentation of DestiMED methodology for the MEET Network of Mediterranean protected areas. Created case studies and consolidated development, impact measurement and marketing process for viable ecotourism products.

Social Impact Travel Product Positioning

Social Impact Travel Product Positioning

Tanzania, Madagascar, Australia, Brazil

Positioning, storytelling and evaluation of Planeterra Foundation social impact projects and social enterprise partners. Feedback on new local tour products to improve traveler experience and local connection. Positioning of G Adventures' social enterprise model, including market access for local organizations and community socioeconomic benefit.

Alay Region Marketing and Product Development Strategy

Alay Region Marketing Strategy

Alay Region, Kyrgyzstan

Marketing strategy and implementation guidance for the Alay Region, Kyrgyzstan. Analysis of market segmentation, adventure travel trends, tourism supply chain, existing tourism products, promotion and online assets. Developed brand positioning and recommendations for new product development aligned with adventure travel trends. Funded by Helvetas.

Social Enterprise Tour Development

Social Enterprise Tour Development

Berlin, Germany

Social impact tour product development. Development of “Deep Travel” branded product and tour in Berlin, Germany for Context Travel working with refugee support organization. Engagement included researching potential social enterprise and NGO partners, developing tour themes and key messages, and product positioning.

Osh, Kyrgyzstan Destination Strategy

Silk Road Destination Development

Osh, Kyrgyzstan

Full destination assessment of local cultural, historical and culinary assets. Worked with Osh DMO and local stakeholders to develop a destination and marketing strategy. Results: new destination branding, development of cultural and culinary products and a strong online presence – all within one tourism season. Funded by USAID.

Tourism Product Development

Culinary / Cultural Destination Development

Karakol, Kyrgyzstan

Performed destination assessment of local cultural, culinary and natural assets in Karakol, Kyrgyzstan. Worked with DMO and local stakeholders to develop destination and marketing strategy. Results: big shift in destination image, new cultural and culinary products and a strong online presence – all within one tourism season. Funded by USAID.

South Shore Issyk-Kul Destination Strategy

Regional Cultural Tourism Strategy

Lake Issyk-Kul, Kyrgyzstan

Destination assessment of existing and potential tourism products, travel market segmentation and value chain in the South Shore region of Lake Issyk-Kul. Drafted a regional destination plan, marketing strategy, product development plan. Created website aligned with leading adventure and cultural travel trends. Funded by USAID Business Growth Initiative (BGI).

Naryn Regional Tourism Development

Regional Destination Assessment

Naryn, Kyrgyzstan

Assessment of local cultural, historical and natural assets for tourism potential to develop a destination and marketing strategy. Capacity building with Naryn Community-Based Tourism (CBT) organization and local stakeholders on tourism product development of cultural, culinary and adventure experiences. Funded by USAID.


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Get in touch!

Tell us about the project you have in mind and how we might be able to help you achieve your goals. Then the magic begins.