We work with destinations, DMOs and donor projects on destination strategies and assessments to surface core cultural, culinary, historical and natural strengths and stakeholder needs, as well as challenges and opportunities to sustainable and inclusive tourism development. Our advisory is grounded in market realities, aligning tourism product development and positioning that build on key destination assets with market research and leading travel trends — including sustainable tourism and adventure travel. Our approach and model helps destinations attract their target market visitors, find market access, share their unique destination story, and engage travelers deeply through immersive travel experiences in a way that benefits the local community.
Our destination strategies include comprehensive assessment and evaluation, market research and segmentation, product development, branding and positioning, promotional and digital assets, and communication with local stakeholders. We are most known for helping “little known” or emerging destinations, including regional areas, become more well known to travel consumers and travel trade in a way that reflects the destination's values, strengths and story.
Each destination strategy is unique because each place is unique.
Destination Assessment
DMO Development
Regional Destination Development
Market Linkages
Stakeholder Engagement
Market Segmentation
Value Chain Analysis
SWOT Analysis
Positioning & Differentiation
You can learn more about our different destination tourism strategy projects below.
“Dan and Audrey’s real-world industry expertise has been vital to achieving robust gains across selected destination stakeholders in a very compressed time-frame. This was no easy feat, and from early stages the assistance they offered was top notch – high level strategy and thought leadership, practical and actionable implementation in complement with local counterparts, and most importantly results orientation at every turn.”
“With Dan and Audrey’s help and guidance Osh DMO was able to identify its position in the tourism market and a clear and consistent marketing strategy. Their mentoring and coaching in doing a ‘destination from scratch’ has been invaluable. Dan and Audrey’s expertise and advisory work have contributed enormously to the development of Destination Osh, i.e. identifying its uniqueness, strengths and outlook, and the tourism sector of Kyrgyzstan in general. ”
“Dan and Audrey helped Karakol DMO see our destination in a completely different way. They developed destination positioning/branding strategy which became a handbook for the tourism stakeholders to look further in tourism development perspectives of Karakol town. Their work brought real results to the development of local economy, because the products they have helped to develop give positive impacts to the entire value chain of tourism sector which completes the mission of our DMO. “
“Audrey and Daniel represent the top combination of New Media strategists and practitioners in our industry. Explain your tourism-related business to Dan, give him a few minutes or a few days to think about it. Then sit down while he explains what your business really is, in the form of an infinitely more interesting story.”
Featured Destination Strategy Projects
Regional Destination Development and Strategy
Created destination positioning, branding and market access strategies for four regional DMOs in Kyrgyzstan for the USAID Business Growth Initiative (BGI). Developed, tested, packaged, promoted and took to market 20+ new cultural, culinary and adventure tourism products across five regional destinations working with local SMEs as tourism providers. Resulted in…
Ecotourism Product Development Methodology and Manual
Assessment and documentation of DestiMED methodology for the MEET Network of Mediterranean protected areas to develop the MEET Model and create a practical manual for public-private ecotourism product and destination development. The MEET Manual provides protected area managers and local tour operators with a practical way pathway using the MEET…
Osh, Kyrgyzstan: Destination Development, Positioning and Products
Full destination assessment of local cultural, historical and culinary assets in Osh, Kyrgyzstan. Worked with Osh DMO and local stakeholders to develop a destination and marketing strategy and positioning Osh as a cultural and culinary crossroads, drawing from its importance and role along the Silk Road. Results: new destination branding,…
Regional Cultural Tourism Strategy
Destination assessment of existing and potential tourism products, travel market segmentation and value chain in the South Shore region of Lake Issyk-Kul. Drafted a regional destination plan, marketing strategy, product development plan. Created website aligned with leading adventure and cultural travel trends. Funded by USAID Business Growth Initiative (BGI).
Other Services
Get in touch!
Tell us about the project you have in mind and how we might be able to help you achieve your goals. Then the magic begins.