Regional Destination Development and Strategy

New Trekking Destination Positioning

Created destination positioning, branding and market access strategies for four regional DMOs in Kyrgyzstan for the USAID Business Growth Initiative (BGI). Developed, tested, packaged, promoted and took to market 20+ new cultural, culinary and adventure tourism products across five regional … Continue Reading

Moldova Tourism Marketing Strategic Framework

Moldova Tourism Marketing Strategic Framework, USAID RCRA Project

Development of a Tourism Marketing Strategic Framework incorporated into the Moldovan National Tourism Program that included: public-private discussions with tourism stakeholders, analysis of tourism data and market trends, updating destination positioning and target markets, and creating marketing strategies that reflect … Continue Reading

Sustainable Tourism Communications and Marketing Roadmap

Sustainable Tourism Marketing and Communications Strategy in Karakol, Kyrgyzstan

Development of a comprehensive destination assessment and Sustainable Tourism Communications and Marketing Roadmap for Karakol, Kyrgyzstan that leverage’s international trends, sustainability communications and B2B marketing to support sustainability goals and position Karakol as a leading sustainable tourism destination in Central … Continue Reading