Created destination positioning, branding and market access strategies for four regional DMOs in Kyrgyzstan for the USAID Business Growth Initiative (BGI). Developed, tested, packaged, promoted and took to market 20+ new cultural, culinary and adventure tourism products across five regional … Continue Reading
Development of the Moldova Tourism Marketing Strategic Framework that is now officially part of the Moldova National Tourism Program. This included consultations with the National Tourism Organization (NTO), Tourism Associations, and private sector tourism stakeholders. Conducted comprehensive market analysis for … Continue Reading
Development of a comprehensive destination assessment and Sustainable Tourism Communications and Marketing Roadmap for Karakol, Kyrgyzstan that focused on their sustainable tourism goals, including leveraging international trends, sustainability communications and B2B marketing to reduce seasonality and be seen as a … Continue Reading