Created destination positioning, branding and market access strategies for four regional DMOs in Kyrgyzstan for the USAID Business Growth Initiative (BGI). Developed, tested, packaged, promoted and took to market 20+ new cultural, culinary and adventure tourism products across five regional destinations working with local SMEs as tourism providers. Resulted in an increase in visitor numbers by an average of 50% across all four destinations in one tourism season.
Project at a Glance:
Project Name: Business Growth Initiative (BGI)
Country: Kyrgyz Republic
Funder: USAID
Contracted by: Deloitte
Scope: Regional Destination Development, Positioning, Marketing and Product Development
Role: International Tourism Marketing Expert