Driven by curiosity, guided by respect.
Daniel Noll and Audrey Scott are the husband-and-wife team behind Uncornered Market. We (Dan & Audrey) have been described as adventurers, tourism development professionals, world travelers and storytellers. Our passions: personal development, creativity, sustainability, technology, public diplomacy, travel and street food. And yes, we do believe there is a common thread woven between them all.
Our goal at Uncornered Market through our tourism development and marketing advisory, stories, advocacy, training, and speaking is to advance a movement of travelers, businesses and destinations at the intersection of sustainability, travel, adventure, and caring for our planet and its people. We help travel brands and tourism organizations develop sustainable and community-driven tourism products and destinations. Through our award-winning blog, we also connect travelers to meaningful experiences to help them travel the world with curiosity and respect.
Dan balances the analytical with the creative and derives pleasure from catalyzing ideas from seemingly unrelated fields. His prior professional experience is concentrated in management consulting, technology, and large-scale project management. He values integrity, freedom, curiosity, and creativity and believes in trying to maintain a sense of stewardship towards those around us.
Dan took his first trip abroad at the ripe old age of 26. He went to India by himself, discovered another planet located on Earth, and fell terribly ill (dengue fever). He eventually recovered and has struggled with various bouts of the travel bug ever since.
Audrey has a natural ability to build rapport in diverse settings and gain trust at all levels of an organization. She is a world traveler and storyteller at heart, driven by curiosity and a desire to learn from and connect with others. This also drives her consulting and advisory, to first observe and fully understand the often messy complexities and contexts before trying to find creative and collaborative solutions. She has over 20 years of professional experience across international organizations, large corporations, SMEs, and community organizations in dozens of countries, which includes travel and working in 100+ countries.
Coming from a family tradition in international work that goes back three generations, her international focus in life is not a surprise to those who know her well. She looks for everyday universal experiences when she travels and aims to make personal connections with people and cultures in varied environments. She has a weakness for dark chocolate and can bake a mean apple crisp.
The Longer Story
In 2001 we left San Francisco with six suitcases and a one-way ticket to Prague, Czech Republic and no jobs. Everyone asked, “Are you crazy?”
Five years later, we did it again.
In December 2006, we left our secure jobs and comfortable lifestyle in Prague for a creative sabbatical: traveling the world and sharing stories about people from all walks of life.
Our family and friends really thought we’d lost it.
Not at all. This was our approach: to live deliberately, to not look back one day and wonder What if? To practice regret avoidance.
One of the goals and underlying ethos of our journey was to humanize the places we visit, drawing our readers in through photographs and stories through our blog, so they connect with people and places they might otherwise never hear about or actively disregard. Call this our small contribution to public diplomacy and mutual understanding in today’s complicated world.
When we began this journey all those years ago we never imagined turning it into into a business and lifestyle of exploring, sharing stories, advocating for and working to make travel a force for good — for the traveler and the communities he visits.
Initially, we had saved money from our earlier jobs to travel for what was meant to be a 12-18 month creative sabbatical. During that time, several freelance opportunities arose in connection to our writing, photography and blog. We pursued them to extend the life of our trip and be able to spend more time in places to more deeply understand them.
Over time we honed our skills and services we could offer to develop a sustainable business aligned with our ethos. This allows us to apply our experience and expertise to advise and work with destinations and travel organizations on how to develop and grow in more sustainable and community-oriented ways. We do this through our advisory, blog and social media channels, and on stage at conferences and events.
In other words, our business and how we've made money over the years has evolved, just as our skills have developed and the travel sector, sustainability digital marketing and consulting market has changed.
We are now based in Berlin, Germany and take on projects that bring us to all corners of the world.
If you are interested in working with us or hearing what we can do for you, contact us here.
We are honored to have won Gold as Best Responsible Tourism Blog at the World Responsible Tourism Awards at WTM London.