Tourism Product Development

Designing travel experiences that engage both travelers and communities.

We help travel brands, destinations and communities design tourism products that both provide travelers with an immersive experience and benefit the local community and environment. This two-way impact from product development is accomplished through our approach that works closely with local stakeholders to understand and surface the unique cultural, culinary and natural strengths — or experience “ingredients” — of a place that local people want to share with visitors. Then, we leverage market research and travel trends to create travel experiences that highlight these local strengths through commercially viable tourism products that appeal to both independent and small group travelers and tour companies.

We specialize in adventure, cultural, culinary, community, social enterprise and sustainable tourism product development with a focus on helping regional or rural destinations design their own unique and differentiated products that complement vs. compete with other regions. The goal: to attract travelers to visit, and for longer stays, by engaging them with these local travel experiences offered by local providers so that tourism money stays local and invests back into the community.

You can see how our product development in regional destinations in Kyrgyzstan, including the remote Alay Region, resulted not not only an increase in the number of visitors, but also in average stay and spend.

Our product development advisory and services include: stakeholder engagement, rapid tourism product ideation and design, beta testing frameworks and product iteration, product development training for destinations and small businesses, packaging and marketing strategies, and creating market linkages.

In other words, take-to-market tourism product implementation with a focus on sustainable tourism and community-driven product development to minimize negative impacts and maximize positive ones.

Working with us, you'll be surprised by what your team can achieve in so little time. And how the community and local stakeholders will be engaged in the whole process.

You can learn more about our different tourism product development projects below.

Featured Product Development Projects

Regional Tourism Product and Route Development in Moldova

Regional Tourism Product and Route Development


Share Tweet Pin LinkedIn Advisory on regional tourism product development and thematic packaging aligned with travel trends. Development, positioning and online marketing of cycling and hiking routes connecting rural communities, guest houses and wineries for regional tourism development. Funded by the USAID Edge Buy-In Moldova Competitiveness Transition Activity (MCTA). Share…

Social Impact Travel Product Positioning

Social Impact Travel Product Positioning

Tanzania, Madagascar, Australia, Brazil

Positioning, storytelling and evaluation of Planeterra Foundation social impact projects and social enterprise partners. Feedback on new local tour products to improve traveler experience and local connection. Positioning of G Adventures' social enterprise model, including market access for local organizations and community socioeconomic benefit.

Social Enterprise Tour Development

Social Enterprise Tour Development

Berlin, Germany

Social impact tour product development. Development of “Deep Travel” branded product and tour in Berlin, Germany for Context Travel working with refugee support organization. Engagement included researching potential social enterprise and NGO partners, developing tour themes and key messages, and product positioning.

Ecotourism Methodology Assessment

Ecotourism Product Development Methodology

Mediterranean (Europe, M. East, N. Africa)

Assessment and documentation of DestiMED methodology for the MEET Network of Mediterranean protected areas. Created case studies and consolidated development, impact measurement and marketing process for viable ecotourism products.

Alay Regional Tourism Evaluation and Positioning

Regional Tourism Evaluation

Alay Region, Kyrgyzstan

Product evaluation and hands-on consultation to local community-based service providers in the Alay Region to improve delivery and promotion of existing and new trekking, adventure and cultural travel experiences. Funded by Helvetas.

Alay Region Marketing and Product Development Strategy

Alay Region Marketing Strategy

Alay Region, Kyrgyzstan

Marketing strategy and implementation guidance for the Alay Region, Kyrgyzstan. Analysis of market segmentation, adventure travel trends, tourism supply chain, existing tourism products, promotion and online assets. Developed brand positioning and recommendations for new product development aligned with adventure travel trends. Funded by Helvetas.

Naryn Regional Tourism Development

Regional Destination Assessment

Naryn, Kyrgyzstan

Assessment of local cultural, historical and natural assets for tourism potential to develop a destination and marketing strategy. Capacity building with Naryn Community-Based Tourism (CBT) organization and local stakeholders on tourism product development of cultural, culinary and adventure experiences. Funded by USAID.

Osh, Kyrgyzstan Destination Strategy

Silk Road Destination Development

Osh, Kyrgyzstan

Full destination assessment of local cultural, historical and culinary assets. Worked with Osh DMO and local stakeholders to develop a destination and marketing strategy. Results: new destination branding, development of cultural and culinary products and a strong online presence – all within one tourism season. Funded by USAID.

Tourism Product Development

Culinary / Cultural Destination Development

Karakol, Kyrgyzstan

Performed destination assessment of local cultural, culinary and natural assets in Karakol, Kyrgyzstan. Worked with DMO and local stakeholders to develop destination and marketing strategy. Results: big shift in destination image, new cultural and culinary products and a strong online presence – all within one tourism season. Funded by USAID.

South Shore Issyk-Kul Destination Strategy

Regional Cultural Tourism Strategy

Lake Issyk-Kul, Kyrgyzstan

Destination assessment of existing and potential tourism products, travel market segmentation and value chain in the South Shore region of Lake Issyk-Kul. Drafted a regional destination plan, marketing strategy, product development plan. Created website aligned with leading adventure and cultural travel trends. Funded by USAID Business Growth Initiative (BGI).

Other Services

Get in touch!

Tell us about the project you have in mind and how we might be able to help you achieve your goals. Then the magic begins.