Uncornered Market provides marketing strategy and content marketing services for destinations, travel brands, and sustainability organizations. These core services include positioning and story angles to help differentiate your destination, brand or organization and help travelers see and engage with it from a different angle.
Promoting sustainability and respectful, responsible tourism is at the core to what we do and our values. Our marketing strategies and services are designed to meet market expectations, as well as to empower travelers and audiences to take actions aligned with sustainably and traveling with respect to local environment, economy and people.
One of our specialties is to help surface and share the more human and personal side of a destination or brand, and go deeper into what makes you unique. We can help you find that untold story, tell it effectively and use it to promote your destinations or brand in a new way.
Destination marketing & positioning strategies
Online asset assessment & plan
Advisory on blogger/influencer campaigns
Content strategy & creation
Website and SEO strategy
Social media strategy
“Dan and Audrey use story to tell why you must to uncover, articulate and leverage your unique brand story in order to rise above the media roar and be meaningfully different in the hearts and minds of your customers (and those who will become your customers).”
“With Dan and Audrey’s help and guidance Osh DMO was able to identify its position in the tourism market and a clear and consistent marketing strategy. This is proven by the fact that the 2018 tourism season has started as early as late February, when DMO received the first bookings for its tours. The products they helped develop & promote have been getting remarkable reviews and feedback from tourists.”
“Uncornered Market is well known worldwide within the tourism sector as a positive change agent as pertains to destination marketing and branding. Within this role, Dan and Audrey set about to digitally position four distinct destinations with full website and content marketing strategies and implementation. Results have been nothing short of miraculous, particularly in the time-frames allotted for this given work. As a result of their efforts, in addition to USAID BGI, Kyrgyzstan is routinely being promoted as a ‘Top 10’ emerging destination of interest for adventure tourism.”
“In today’s market it is no easy feat to build a significant and loyal community. I am impressed by what Audrey & Daniel have accomplished. Add to that their deep destination expertise and great understanding of how blogging literally can change public perception of destinations and properties. I wouldn’t hesitate to hire them as a consultant partner to anyone in the travel & tourism industry.”
“They truly captured the essence of Jordan, its people, and its culture, but brought a different aspect to the coverage as well. Instead of the superficial, touristy coverage of the country, they delved into its hidden treasures to not only shed light on things not usually reported on, but also to entice others to travel and experience a country in a different way.”
“I have worked with Dan and Audrey for many years now, and have nothing but wonderful things to say. The companies they choose to work with exemplify their values, and they are steadfast in their belief that travel can be a force for good. Add to that their amazing writing capabilities and ability to connect and engage with their audience. I have the utmost respect for both of them, and cannot recommend them highly enough to work with.”
Featured Marketing Projects
Fergana Valley Destination Positioning and Marketing
Assessment of Fergana Valley in Uzbekistan as a unified tourism destination, including consultations with tourism departments and private sector stakeholders in Andijan, Fergana and Namangan Regions. Developed a Destination Promotion Concept Note that included market analysis, defining international target markets, destination positioning and digital marketing activities to highlight Fergana Valley's…
Regional Destination Positioning and Marketing Strategy
Developed Destination Marketing Strategy and brand identity and positioning for Tavush Region (Dilijan, Ijevan, Berd, Noyemberyan Municipalities) in northern Armenia to leverage international travel trends around cultural, culinary, wine and adventure travel. Includes: destination assessment, target market analysis, competitive positioning, brand narrative and messaging, product themes, and marketing action plan…
Moldova Tourism Marketing Strategic Framework
Development of the Moldova Tourism Marketing Strategic Framework that is now officially part of the Moldova National Tourism Program. This included consultations with the National Tourism Organization (NTO), Tourism Associations, and private sector tourism stakeholders. Conducted comprehensive market analysis for source markets, target market segmentation, and competitive analysis against Eastern…
Sustainable Tourism Communications and Marketing Roadmap
Development of a comprehensive destination assessment and Sustainable Tourism Communications and Marketing Roadmap for Karakol, Kyrgyzstan that focused on their sustainable tourism goals, including leveraging international trends, sustainability communications and B2B marketing to reduce seasonality and be seen as a leading sustainable and adventure travel destination in Central Asia. Facilitated…
Destination Positioning, Content and SEO Strategy
Digital marketing and positioning advisory for Moldova Travel, including assessment of online assets and developing an SEO and content marketing strategy for Moldova's national website — moldova.travel — to leverage destination positioning around wine and food tourism, adventure travel, and cultural heritage. Aligned optimization with traveler, search and digitalization trends….
Destination Marketing Campaigns
Marketing campaigns including website and social media content creation for travel destinations and brands such as Failte Ireland, Visit Greece, Visit Scotland, Mexico Tourism, Vienna Tourism, Germany Tourism, South Africa Tourism, Visit Jordan, Visit Berlin, and more. Our focus: experiential, adventure, and the offbeat, even in popular destinations. Project at…
Jordan Tourism Board: Arab Spring Campaign
First bloggers chosen in the Jordan Tourism Board #GoJordan campaign. Our focus: address safety fears due to Arab Spring concerns in the Middle East. We created blog and social media content that challenged prevailing stereotypes of the Middle East, addressed safety fears of Jordan as a travel destination at that…
Sustainable Tourism Marketing for Desert & Delta Safaris
Partners on the #ThisisChobe campaign in Botswana to highlight Desert & Delta Safaris‘ responsible tourism initiatives, including women's empowerment through their female safari guides program, community tourism activities, recycling and upcycling programs, renewable energy initiatives, electric safari vehicles and boats, food waste prevention and other sustainability activities. These initiatives, as…
Impact Travel Marketing Campaigns
Storytelling, articles, social media activity and messaging for Planeterra Foundation programs and G Adventures social enterprise model through field visits to social enterprises and “G for Good” press trips. Our content and social media advocated for social enterprises in travel for trade and consumers. Highlights social impact travel delivering deeper…
Sustainability Advocacy Campaigns for WTTC
Series of advocacy articles around the theme of “Travel as a Force for Good” for the World Travel and Trade Council (WTTC). Partners in “Redefining Tourism” and “Freedom to Travel” campaigns. Our content focused on benefits of sustainable tourism for local communities, travelers and the world through greater connection. Project…
Community Tourism Marketing and Positioning
Positioning, storytelling and evaluation of Planeterra Foundation community tourism projects and social enterprise partners in Tanzania, Brazil, Australia, India, Peru, Bali, Nepal, Madagascar, and other countries. Feedback on new community tourism tour products to improve traveler experience and connection to local people. Positioning of G Adventures' social enterprise model, including…
“Wanderers in Residence”: G Adventures Brand Ambassador
Brand Ambassadors for G Adventures for ten years (2010-2020) as part of their “Wanderers in Residence” program. Our role included marketing campaigns, content creation, speaking at events and sustainability storytelling for G Adventures around its adventure travel tours, social enterprise model, and social impact travel. Projects and campaigns for tours…
Alay Region Marketing Strategy and Product Assessment
Marketing strategy and implementation guidance for the Alay Region in southern Kyrgyzstan. Analysis of market segmentation, adventure travel trends, tourism supply chain, existing tourism products, promotion and online assets. Developed brand positioning and recommendations for new product development aligned with adventure travel trends that incorporate cultural and culinary experiences. Assessment…
New Trekking Destination: Product Development and Positioning
Capacity building with Jyrgalan DMO and local stakeholders to develop destination positioning for new ecotourism and adventure travel destination in eastern Kyrgyzstan to differentiate from nearbly, well-known hiking and trekking locations. Advisory on new product development, promotion of adventure travel tours and DMO sustainability. Created a strong online presence and…
Osh, Kyrgyzstan: Destination Development, Positioning and Products
Full destination assessment of local cultural, historical and culinary assets in Osh, Kyrgyzstan. Worked with Osh DMO and local stakeholders to develop a destination and marketing strategy and positioning Osh as a cultural and culinary crossroads, drawing from its importance and role along the Silk Road. Results: new destination branding,…
Regional Cultural Tourism Strategy
Destination assessment of existing and potential tourism products, travel market segmentation and value chain in the South Shore region of Lake Issyk-Kul. Drafted a regional destination plan, marketing strategy, product development plan. Created website aligned with leading adventure and cultural travel trends. Funded by USAID Business Growth Initiative (BGI).
Other Services
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Tell us about the project you have in mind and how we might be able to help you achieve your goals. Then the magic begins.