Development of a comprehensive destination assessment and Sustainable Tourism Communications and Marketing Roadmap for Karakol, Kyrgyzstan that focused on their sustainable tourism goals, including leveraging international trends, sustainability communications and B2B marketing to reduce seasonality and be seen as a leading sustainable and adventure travel destination in Central Asia. Facilitated public-private stakeholder discussions with Karakol city hall, Karakol DMO and local tourism businesses.
Project at a Glance:
Project Name: Sustainable Winter Tourism Development Project
Country: Kyrgyzstan (Karakol)
Funder: Government of Switzerland
Contracted by: Helvetas
Scope: Sustainable Tourism Communications and Marketing Strategy
Role: International Sustainable Tourism Marketing and Communications Expert