How did you research and travel during the pandemic? Did you take any additional travel safety measures or change your behaviors? What's it like to travel now? In this article we address focusing on the stuff in our control while minding the health and safety of others. The lessons apply not only to travel but also to daily life, during the pandemic and beyond. We touch on decision-making, logistics, managing risk, flexibility, adapting to new information, managing expectations and satisfaction.
October 2020. We just returned from two weeks in the Dolomites, Italy's Marche region and San Marino. Although our trip was primarily a personal one — to celebrate our 20th wedding anniversary — we also wished to see for ourselves what was happening on the ground in travel and tourism (vs. talking about it on Zoom). Our goal: to witness firsthand how businesses are operating and adapting during this time.
What will be the impact of the coronavirus on tourism and travel? How will the tourism industry respond? Definitive answers don't exist. Instead, we offer some ideas for destinations, travel companies and travelers to operate from a position of strength, choosing deliberate response over reaction and staying the course towards greater sustainability so we emerge stronger.
As we respond to the climate crisis and consider tourism’s role in it, we wonder if we might be missing a bigger picture – and a greater opportunity — by focusing so squarely on flights. We offer some research and tools to travelers and the tourism industry to help season and expand our thinking on the topic.