Marketing strategy and implementation guidance for the Alay Region in southern Kyrgyzstan. Analysis of market segmentation, adventure travel trends, tourism supply chain, existing tourism products, promotion and online assets. Developed brand positioning and recommendations for new product development aligned with adventure travel trends that incorporate cultural and culinary experiences. Assessment of trekking, adventure, cultural and culinary tourism products through field visits to the Alay Region.
Project at a Glance:
Project Name: Alay Region Marketing Strategy
Country: Kyrgyzstan
Funder: Swiss Agency for Development and Cooperation (SDC)
Contracted by: Helvetas Bai Alai Project
Scope: Regional Destination Marketing Strategy and Product Assessment
Role: International Tourism Marketing Expert