Partners on the #ThisisChobe campaign in Botswana to highlight Desert & Delta Safaris‘ responsible tourism initiatives, including women's empowerment through their female safari guides program, community tourism activities, recycling and upcycling programs, renewable energy initiatives, electric safari vehicles and boats, food waste prevention and other sustainability activities. These initiatives, as well as the safari experience in Botswana's Chobe, Okavanga Delta, and Makgadikgadi Pans National Park, were highlighted in a series of articles on Uncornered Market and social media coverage.
Project at a Glance:
Project Name: #ThisIsChobe Marketing Campaign
Country: Botswana
Client: Desert & Delta Safaris
Scope: Digital Marketing Campaign to Promote Sustainability Initiatives
Role: Travel Writer, Blogger, Content Creator and Social Media Influencer