Digital marketing and positioning advisory for Moldova Travel, including assessment of online assets and developing an SEO and content marketing strategy for Moldova's national website — moldova.travel — to leverage destination positioning around wine and food tourism, adventure travel, and cultural heritage. Aligned optimization with traveler, search and digitalization trends.
Project at a Glance:
Project Name: Rural Competitiveness and Resilience Activity (RCRA) and Moldova Competitiveness Transition Activity (MCTA)
Country: Moldova
Funder: USAID
Contracted by: Chemonics, LLC and International Development Group
Scope: Destination Website Content and SEO Strategy, Destination Positioning
Role: International Tourism Marketing Expert