Capacity building with Jyrgalan DMO and local stakeholders to develop destination positioning for new ecotourism and adventure travel destination in eastern Kyrgyzstan to differentiate from nearbly, well-known hiking and trekking locations. Advisory on new product development, promotion of adventure travel tours and DMO sustainability. Created a strong online presence and content marketing strategy through destination website and marketing materials.
Project at a Glance:
Project Name: Business Growth Initiative (BGI)
Country: Kyrgyzstan (Jyrgalan)
Funder: USAID
Contracted by: Deloitte
Scope: Trekking Destination Development: Positioning and Tourism Products
Role: International Tourism Marketing Expert