Ecotourism Product Development Methodology and Manual

Assessment and documentation of DestiMED methodology for the MEET Network of Mediterranean protected areas to develop the MEET Model and create a practical manual for public-private ecotourism product and destination development. The MEET Manual provides protected area managers and local tour operators with a practical way pathway using the MEET Model to co-create, plan and enhance conservation-focused ecotourism in their areas. Created case studies and consolidated development, impact measurement and marketing process to create commercially viable ecotourism products that support conservation and local communities.

Project at a Glance:

Project Name: MEET Manual and MEET Model
Location: Mediteranean

Funder: EU Interreg-Med, DestiMED Project
Contracted by: IUCN-Med and WWF-Med
Scope: MEET Manual drafting and updates
Role: Ecotourism Expert and Writer