GSTC Social Media & Communications Plan and Training

Social media, communications and messaging strategy for the Global Sustainable Tourism Council (GSTC). Emphasized the importance of people and the socio-economic elements of sustainability, in addition to environmental conservation. Developed stories and messaging about the positive impacts of sustainable tourism to consumers and trade, without using jargon. Delivered training and workshops on sustainable tourism communications and marketing as part of a GSTC annual event in Washington, DC.