First bloggers chosen in the Jordan Tourism Board #GoJordan campaign. Our focus: address safety fears due to Arab Spring concerns in the Middle East. We created blog and social media content that challenged prevailing stereotypes of the Middle East, addressed safety fears of Jordan as a travel destination at that time, and focused on the warmth of local people and culture.
Project at a Glance:
Project Name: Visit Jordan #GoJordan Campaign
Country: Jordan
Funder: Jordan Tourism Board
Contracted by: Jordan Tourism Board
Scope: Destination Marketing and Blogging Campaign
Role: Travel writers, bloggers and content creators