Developed an eco- and sustainable tourism communications strategy and toolkit to position and promote MEET Network ecotourism products in the Mediterranean to potential travel trade partners, travelers and funders. Created consumer-friendly messaging and positioning around the experiential benefits of these tours and packages developed with a comprehensive ecotourism methodology and monitoring system in order to benefit protected areas, local communities and small businesses. Included: target market analysis, messaging, channel analysis, social media tactics and templates, and website content strategy.
Project at a Glance:
Project Name: MEET Network / DestiMED-Plus Ecotourism Development
Location: Mediterranean Region
Funder: EU Interreg-Med
Contracted by: IUCN-Med
Scope: Ecotourism Communications Strategy and Toolkit
Role: Sustainable Tourism Marketing Expert