Full destination assessment of local cultural, historical and culinary assets in Osh, Kyrgyzstan. Worked with Osh DMO and local stakeholders to develop a destination and marketing strategy and positioning Osh as a cultural and culinary crossroads, drawing from its importance and role along the Silk Road. Results: new destination branding, development of cultural and culinary products to encourage longer stays in the city and a strong online presence – all within one tourism season.
Project at a Glance:
Project Name: Business Growth Initiative (BGI)
Country: Kyrgyzstan (Osh)
Funder: USAID
Contracted by: Deloitte
Scope: Destination Marketing Strategy: Assessment, Positioning, Product Development
Role: International Tourism Marketing Expert