Developed Destination Marketing Strategy and brand identity and positioning for Tavush Region (Dilijan, Ijevan, Berd, Noyemberyan Municipalities) in northern Armenia to leverage international travel trends around cultural, culinary, wine and adventure travel. Includes: destination assessment, target market analysis, competitive positioning, brand narrative and messaging, product themes, and marketing action plan incorporating digital marketing, B2B/trade shows, media campaigns/FAM trips, and cross-border product development. Facilitation of public-private stakeholder consultations for input and cooperation.
Project at a Glance:
Project Name: Support Sustainable Tourism Development in Armenia
Country: Armenia (Tavush Region)
Funder: GIZ
Contracted by: mascontour GmbH
Scope: Regional Tourism Marketing Strategy
Role: International Tourism Marketing Expert