Development and delivery of a workshop for local tour operators from Latin America and Africa on how to market and communicate sustainable tourism to reach new trade and consumer markets. Includes storytelling techniques to highlight the experiential benefits to travelers for choosing a more sustainable experience while also showcasing the positive impact on local communities and environment without jargon.
Project at a Glance:
Project Name: Tourism Recovery Program
Location: Berlin, Germany
Funder: GIZ and TUI Cares
Contracted by: Enpact
Scope: Sustainability Marketing in Travel Workshop for Local Tour Operators
Role: Sustainable Tourism Marketing Trainer