In your year-end and new year’s travel reading, it’s likely you’ve encountered more than a few “best of” or “hot” lists enumerating countries and destinations you must visit in the next year. As tempted as I am to question the logic and criteria of the entries cataloged therein, I will instead offer my own alternative list — one to complement them all, one that focuses less on “the where” and more on “the how.”
Tourism Industry Insights
Tourism industry insights including tourism development, travel and consumer trends, sustainable tourism issues, and digital marketing strategies.
Why the Freedom to Travel Matters
Earlier this year, we collaborated with the World Travel and Tourism Council (WTTC) on a three-part series entitled Travel as a Force for Good. In connection with this campaign we have been invited to explore what “Freedom to Travel” means to us. As we did, we reaffirmed that the right to travel is not only important to us as individuals, but also to the communities we visit, and to the world and our shared humanity. Here’s why.
An Adventure Manifesto: Adventure Is a State of Mind
Think of this as an “Adventure Manifesto” in progress. A way to think about adventure so we might infuse it more happily into our everyday lives.
Tourism, It’s the People’s Business
In pursuit of the iconic, sometimes we lose the people. Then we need to come back. Here are a few thoughts on the often overlooked importance of people to travel and the connection between travelers’ experiences, their spending decisions and the impact on the communities they visit.